Design can move the needle. It can drive sales, retain customers and impact referrals. To prove that design is driving business, you need specific, targeted data. We often test conversions by A/B testing two different layouts or copy variations. But, there is another layer to these metrics – the emotional resonance of design. Aesthetics can …
At the Balanced Team meeting in San Francisco, our program consisted mostly of prepared presentations. Because dialog and participation are so important to us, we reserved some time Sunday afternoon to solicit conversation topics from the participants. Over lunch, the group was asked to think about one or more “conversation topics you’d like to lead.” …
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A great event for me, much like a great movie, is always characterized by its persistent effects on my daily thinking. I attended my first Balanced Team event in San Francisco 3 years ago and the caliber of people and quality of ideas generated made me sign up for the next event, held in Chicago …
Continue reading ‘Balanced Team SF – Fall 2013 – The Takeaways’ »
Ticket sales for Balanced Team San Francisco 2013 are now open. The event will be held at Carbon Five in San Francisco, California November 2-3, 2013 with an opening reception November 1. Buy tickets on Eventbrite Submit a session proposal using this form For more information, see the event site.
Announcing Balanced Team San Francisco 2013. The event will be held at Carbon Five in San Francisco, California November 1-3, 2013. Save the date! Watch this space for more information, join our Meetup and Google Group to get involved.